Felipe César Londoño is Dean Faculty Arts and Design. University Jorge Tadeo Lozano (https://www.utadeo.edu.co/en/utadeo-english-version). Former President Universidad de Caldas. Colombia. 2014-2018 (http://www.ucaldas.edu.co) Founder and Director of International Image Festival, an event held since 1997, in Colombia, integrating art, science and technology (http://festivaldelaimagen.com/en/) and curator of Monographic Show of Media Art and exhibitions of the ImageFestival. Felipe was co-founder of the Department of Visual Design, director of Master and PhD in Design & Creation, director of PhD in Design & Creation, Dean of the Faculty of Arts and Humanities, professor participant of PhD in Multimedia Engineering of the Polytechnic University of Catalunya, Spain, director of the research group DICOVI - Design and visual cognition in virtual environments (A1). He has published several books, including: “Landscapes and new territories. Mapping and interactions in visual and virtual environments”, his doctoral thesis: "Interfaces of Virtual Communities", the research: "Patterns of Color", "DIGITAL DESIGN. Methodology for creating interactive projects”, among others.