Brand refresh, request for proposal | Leonardo/ISAST

Brand refresh, request for proposal

Dates or Deadline: 
7 May 2021 to 15 May 2021
Organized by: 
Leonardo/ISAST
Contact: 
Danielle Siembieda

Introduction to Leonardo/The International Society for the Arts, Sciences and Technology (Leonardo/ISAST)

A fearless pioneer since 1968, Leonardo serves as THE community forging a transdisciplinary network to convene, research, collaborate and disseminate best practices at the nexus of arts, science and technology worldwide. Leonardo serves a network of transdisciplinary scholars, artists, scientists, technologists and thinkers who experiment with new, cutting-edge approaches, practices, systems and solutions to tackle the most complex challenges facing humanity today.  

As a not-for-profit 501(c)3 enterprising think tank, Leonardo offers a global platform for creative exploration and collaboration, reaching tens of thousands of people across 80 countries. Our flagship publication, Leonardo, the world’s leading scholarly journal on transdisciplinary art, anchors a robust publishing partnership with MIT Press; our partnership with Arizona State University infuses educational innovation with digital art and media for lifelong learning. Our creative programs span thought-provoking events, exhibits, residencies and fellowships, scholarship and social enterprise ventures.  

About this project:

Leonardo would like to engage a designer/team to help in refreshing its brand.  The project will roll out in phases and in phase one, the focus will be on the style guide, main visual aspects of the logo for use across print and digital platforms.  

Leonardo will serve as the organization’s primary brand.  The organization has a number of publications, programs (in-house and volunteer run), and institutional partnerships that are tied to the brand in varying degrees.  These relationships and different modes of usage need to be taken into consideration during the design.

All design elements need to meet accessibility guidelines and be culturally inclusive.  Leonardo is a global network that reaches a variety of audiences.   

How we talk about ourselves:

Reference FIGMA Board here.

Mission:
Leonardo fosters transformation at the nexus of art, science and technology, because complex problems require creative solutions. We serve to empower an inclusive global network, a borderless community where all belong in pursuit of a more vibrant, just and regenerative world.

Vision: 
Leonardo activates creativity
to push the boundaries of today and unleash the possibilities of tomorrow

Brand values: 
Creativity, Curiosity, Collaboration, Excellence, Integrity

Brand attributes:

  • Sophisticated
  • Future-oriented
  • Thought leader
  • Tech-forward
  • Trusted
  • First to know/explore
  • Creative

Brand personality:

  • Elite
  • Authority
  • Non-conventional/Rebel
  • International

Tagline: 
ReImagine Everything.

Words we like:
Excellence, Regeneration, Integrity, Boldness, Curiosity, Diversity, Experimental, Community, Transdisciplinary, Creativity

Words we don’t like: 
Interdisciplinary, Catalyze, ArtSciTech, Innovation, Experimentation, Mission

Our Audience:

Visionaries: 
Artists, scholars, technologists & scientists interested in cross-sectional collaboration around the world.  

Creative Economy Accelerators:
Philanthropists, entrepreneurs, investors, social impact funds interested in solving complex problems, believers in the power of creativity and imagination.  

Institutional Supporters:|
Academic and cultural institutions, large foundations and grantmakers that educate, create space for, and fund creative and collaborative work supported by us.  

Project Scope – Phase 1:

  • Logo (Mark) refresh 
  • Brand Guidelines
  • Examples - The New Yorker, Mozilla, NYT Branding, e-Flux 
  • Logo usage guidelines outlining items such as:
    • Are there any slight modifications to logos?
    • How should it be used in print/digital/social?
    • Sub and institutional partner brand architecture and usage guidelines
  • I.e. ASU-Leonardo, MIT Press - Leonardo, Leonardo LASER Talks
  • 3rd party usage
  • Typography
    • For print and across digital/social platforms
    • Include font family and hierarchy
    • Color palettes:
  • For print and across digital/social platforms
  • Include Spot and Hex
  • Pieces of print and digital collateral and with additional examples that illustrate how all identity components live harmoniously together in common collateral pieces:
    • Slide template (ppt)
    • Microsite example (Home page, program page)
    • Business card

Potential other work 

Phase II - Website Redesign
Phase III - Publication Redesign 

For more information on Leonardo please see leonardo.info and @LeonardoISAST on social media. 


 

Interested designers, please send proposals for Phase I, cost estimates, portfolio to danielle@leonardo.info with the “Leonardo Brand Refresh RFP”
Please note: To include in a portfolio for Phase I identity, brand, and guideline examples. 

If you have examples of Website UX/UI and Publications please also include them as they may be considered for Phase II and III.

 


 

Leonardo encourages and actively recruits applicants representing dimensions of difference that include — but are not limited to — age, national origin, ethnicity, race, religion, ability, sexual orientation, gender or political affiliation.

 

Grow With Leonardo