Ana HerruzoAssociate Professor in Extended Realitiesat UPM - Technical University of Madrid
Ana Herruzo is an architect, interactive designer, and educator working in emerging and computational media. Her focus is on the realtime incorporation of lighting, audio and video with the physical environment, and human interaction. Synthesizing disciplines, she creates spatial experiences for a wide range of applications and audiences such as art installations, live music events, film, and architecture.
Ana’s interdisciplinary research is also grounded in academia where she focuses on experiential design, extended realities and emerging media ethics. She is an Associate professor at Arizona State University at their new Media and Immersive eXperience research center (MIX) and the Director of the MEDIAtedX research Laboratory. The lab studies communication mediums within immersive experiences, interactive environments, and their ideation and production pipelines. These pipelines rely on various emerging computational media tools such as real-time graphics, computer vision, machine learning algorithms, or new XR tools.
Prior to this she was the Chair of the Applied Computer Science - Media Arts department at Woodbury University. Ana has taught at multiple institutions such as University of Texas in Austin, University of California Los Angeles, among others. Ana holds a PhD in Architectural Communication, and a Masters in Design Research in New Media-Arts from SCI-Arc, (Los Angeles, CA). She has exhibited and published widely on her research topics.
Ana has over 10 years of professional experience working with new media tools. She is the co-founder of nteractive agency VirtuLabs. Prior to that, she worked as an Interactive Engineer at the world-leading creative studio Obscura Digital, for 5 years. While at Obscura she led the development of large scale productions, ranging from immersive experiences, real-time visuals, audio-reactive event pieces to interactive multi-display and multi touch installations. Some of the clients she has worked directly with are NASA, Google, Nike, Spotify, Warner Brothers to name a few. Several of the projects in which Ana led the development, have won awards and had great recognition, some examples are: “Emergence” project for the opening of the new Exploratorium Museum, won “Best Public Art-chitects for the SF Guardian’s ‘Best of the Bay 2013’ and the LUMINA Panoramic Gallery Display which won the “Internationalist Award for Innovation in Media''. Ana’s work has been awarded and published globally on numerous renowned platforms.