| Leonardo/ISASTwith Arizona State University

Antonella Mazzoni

Sr Multidisciplinary Researcher & Creative Scientistat (formerly @ Meta, Magnopus, Apple, QMUL)
Black and white headshot of Antonella, while smiling and facing the camera. She is a white European woman with long brown hair.
New York,
United States
Focus area: Augmented Reality

Antonella is an arts scientist and experiential designer, focusing on interdisciplinary research at the intersection of entertainment technology, experiential design, human perception, and immersive narrative media techniques.
She’s been working as a researcher across academia and the industry for over a decade, on many themes intersecting technology, the sciences and the arts.
She holds a BSc in Computer Science and a PhD in Media and Arts Technology from Queen Mary University of London, where she researched creative ways to augment audiences' cinematic experience.
Her main areas of expertise are Experience Design, Immersive Storytelling + World Building, and HCI - in particular UX, Interaction Design, Cognitive Science, and Behavioral Psychology.
Her research interests are in designing new cross-modal interactions for enhancing media and entertainment experiences, and investigating  the role of narrative practices and storytelling within emerging technologies.
Through her interdisciplinary research she emphasizes the power of using technology to create new engaging experiences and reshape storytelling. 
Her acclaimed research work revolved around wearable technology and film studies, in which expressive haptic sensations accompanied mood music to enrich emotions in film entertainment. 
Her novel approach also aimed at offering hearing-impaired viewers with an enhanced emotional cinematic experience, by providing a multi-sensory encounter with emotions evoked by the film score through involving the sense of touch.
Nowadays Antonella lives between New York and Los Angeles, and she continues to conducts explorations within immersive environments for entertainment, playing around the intersection of real and virtual worlds.