Dr Kirk Woolford is a pioneer in the field of Immersive Media, having created his first interactive works in the early 1990s, as a method of exploring cultures and technologies. Kirk has a hybrid background with nearly 40 years of industry and academic experience, co-founding video games and interactive media companies in New York, London, and Amsterdam, and working with clients including Adobe, BBC2, Channel Four, Economist Magazine, and the Economist Intelligence Unit, and Sky Television. He has raised over £5M in research and investor funding. His creative work has featured at international festivals and venues such as the Venice Biennale, ARCO Madrid, Art Cologne, P.S.1. (MoMA), Shanghai eArts, Ars Electronica, ISEA, SIGGRAPH, and broadcast in the UK (BBC & C4), Germany, Netherlands, Austria, USA, et al.