Tracy HarwoodProfessor of Digital Cultureat De Montfort University
Fellow, Higher Education Academy & National Teacher Fellow (FHEA/NTF)
Fellow, Royal Society of Arts (FRSA)
Fellow, National Conference of University Professors (FNCUP)
Director, Usability Lab @ De Montfort University www.dmu.ac.uk/usabilitylab
Director, Art AI Festival www.art-ai.io | @ArtAIFestival
Tracy is Professor of Digital Culture at the Institute of Creative Technologies, De Montfort University. She has a management background in practice, with a PhD in negotiation behaviour, and is director of the university’s Usability Lab (see www.dmu.ac.uk/usabilitylab). She is director of the award-winning Art AI Festival (see art-ai.dmu.ac.uk). She is a Higher Education Academy National Teacher Fellow and has held positions as a member of the East Midlands regional board of the Chartered Institute of Marketing and a chief examiner for the Chartered Institute of Purchasing and Supply in the past.
Tracy’s research has been funded by the Arts and Humanities Research Council, InnovateUK, InternetNZ and Arts Council England. Her work is transdisciplinary, crossing computer science, arts, design, health and marketing disciplines. Current projects relate to the application of emerging technologies to business and consumer contexts, including AI, Internet of Things, VR and AR. She has published in leading marketing and digital creativity journals, including Journal of Services Management, Journal of Service Marketing, Journal of Service Theory and Practice, Journal of Consumer Behaviour, Leonardo, Digital Creativity and Journal of Visual Culture. She is Area Editor for the European Innovation Alliance's Endorsed Transactions on Creative Technologies and a Programme Committee Member of the IEEE International Conference on Creative Lifestyle Computing. She has been involved with four InnovateUK Knowledge Transfer Partnerships focusing on building digital business and arts management competences within retail, arts and hospice care sectors.