An entrepreneur at the forefront of marketing, branding, positioning, and communicating “The Next Big Thing,” Andy Cunningham has played a key role in the launch of a number of new categories, starting with the personal computer. 

Andy came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch the Macintosh. When Steve left Apple to form NeXT and acquire Pixar, he chose Andy’s public relations agency, Cunningham Communication, to represent him. She continued to work with Steve for several years and has developed marketing, branding and communication strategies for game-changing technologies and companies ever since. She is an expert in creating and executing marketing, branding, and communication strategies that accelerate growth, increase shareholder value and advance corporate reputation. Andy is also the host of the popular podcast Marketing Over Ice.

Andy founded Cunningham Collective with the intention of helping companies of all sizes position themselves for success in the marketplace. Today her team of handpicked strategists work with companies in various categories including aviation, artificial intelligence, education, information technology, big data, cloud, finance, healthcare, media/publishing, mobile apps, search, security, semiconductors, software as a service, telecommunications, video games, and virtual reality.

Her first book, Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition, was published by McGraw-Hill Education in October 2017 and became an Amazon bestseller in 2019.