Predrag K. NikolicAssociate Professor
Predrag K. Nikolic is an Associate Professor at School of Creativity and Art at ShanghaiTech University in Shanghai, China. Hi is an interactive media designer, digital media expert and a media artist who holds a PhD in Digital Media and an MBA. His research focuses on intelligent interfaces, robot creativity, AI aesthetics and design for behavioural changes. He mixes experiential reality, artificial intelligence, and responsive environments to engage an audience in new types of interactive experiences and media perceptions. His design and artworks, such as Botorikko, MindCatcher, InnerBody, Ciklosol, Before & Beyond, Vrroom, Robosophy Philosophy, Digital Lolipop, In_Visible Island were exhibited worldwide and presented at the Ars Electronica Festival, SIGGRAPH, SIGGRAPH Asia, Technarte USA, Technarte Spain, Singapore Science Center, Hong Kong – Shenzhen Design Biennial, Maison Shanghai, National Museum of Applied Art in Belgrade, National Museum of Education in Belgrade.
Before joining ShanghaiTech University, Dr Nikolic was professor at Shantou University School of Art and Design China, Dean of Faculty of Digital Production at Educons University Serbia, Visiting Professor at Bergen Academy of Art and Design Norway, Researcher at Aalto University Finland, Global Digital Director at Grey Germany, Global Digital Director at J. Walter Thomson Germany, Global Head of Digital at Ogilvy Greece, Head of Digital Marketing at Groundlink USA, Consultant at Yahoo USA and Managing Director at JadePremier United Kingdom. During his career in a creative industry, he conceptualized and designed digital media presence for the clients such as Telenor, IBM, Nestle, H&M, Mars, Coca-Cola, Credit Agricole Bank, Yahoo, Czech Airlines and many others.
Predrag K. Nikolic has published numerous research papers in the field of artificial intelligence aesthetics, robot creativity, robot–robot interaction, design for behaviour change, collective creativity, mix-experiential reality, multi-sensory interfaces, interactivity and interface design. He lectures at universities and giving speeches at international conferences such as EmTech MIT, Technarte, SIGGRAPH, INTETAIN, MobilityIOT, Smart City 360, etc. Professor Nikolic is Editor-In-Chief for EAI Endorsed Transactions on Creative Technologies Journal, European Alliance for Innovation Fellow, SIGGRAPH Digital Arts Community Member, international exhibitions curator and serves on many conference committees.