Francisco Queiroz is a Lecturer in Digital Innovation Design at the School of Design, University of Leeds, UK. Francisco received a BA degree in Social Communication from PUC-Rio, an MA degree in Digital Games Design from the University for the Creative Arts, and a PhD in Design from PUC-Rio – where he worked as a lecturer from 2007 to 2018 at the Department of Arts and Design. Francisco also worked as design consultant for the Tecgraf Institute. His research interests include a broad range of digital and interactive design fields and application such as gamification, immersive technologies, and scientific software.