Leonardo On-Line: Biography

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Leonardo/ISAST Advisory Board Member

Marci Reichelstein
5 Hillcrest Ct.
Berkeley, CA 94705
U.S.A.

E-mail: mreichel@holonet.net

Marci Reichelstein, in her 15 years in high technology, has mastered virtually every aspect of marketing and sales. As a management consultant, Reichelstein worked for Booz, Allen & Hamilton, and also had an independent consulting practice. In this work she became an expert in launching PC software to achieve best-in-class positions. Serving as VP of Marketing for several start-up companies, Reichelstein developed overall marketing strategies, spawned business alliances, and helped secure investment funding. Working in Vienna, Austria, for IBM's Market Intelligence Team, Reichelstein crafted PC marketing strategy for the high-growth emerging markets of Eastern Europe and Russia. As one of the original employees of Claris Corp. (Apple Computer), she initially created the company's first direct marketing and market research functions. Reichelstein holds a Master of Management from the Kellogg School of Management, Northwestern University.

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Marci Reichelstein 5 Hillcrest Ct. Berkeley, CA 94705 U.S.A. E-mail: mreichel@holonet.net	Marci Reichelstein, in her 15 years in high technology, has mastered virtually every aspect of marketing and sales. As a management consultant, Reichelstein worked for Booz, Allen & Hamilton, and also had an independent consulting practice. In this work she became an expert in launching PC software to achieve best-in-class positions. Serving as VP of Marketing for several start-up companies, Reichelstein developed overall marketing strategies, spawned business alliances, and helped secure investment funding. Working in Vienna, Austria, for IBM's Market Intelligence Team, Reichelstein crafted PC marketing strategy for the high-growth emerging markets of Eastern Europe and Russia. As one of the original employees of Claris Corp. (Apple Computer), she initially created the company's first direct marketing and market research functions. Reichelstein holds a Master of Management from the Kellogg School of Management, Northwestern University.